Our Friends


Based in Hawarden, with a general store and café in Notting Hill, Pedlars offers a curated, considered and beautifully designed range of Vintage and gifts. Interested in products with stories to tell, with patina, history and a good dose of warmth and fun, Pedlars Vintage Marketplace sees the brand working with a network of dealers to create fresh daily parcels of best-quality vintage items for the home and garden. Follow @pedlarsvintage on Instagram to see the latest additions, from knock-out furniture to cool kit for your kitchen.

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Hawarden Estate Farm Shop

Hawarden Estate Farm Shop is an award-winning farm shop set in 20 acres of farmed land. Its expert team grows, sources and sells the best food Britain has to offer, with much of the produce coming from within a 30 mile radius or the farm itself, including this year’s bumper crop of asparagus. Its multi-award winning butchery team selects the best quality, locally reared meat, and a deli and café serves the best coffee and food around. From mid-May onwards you can pick your own strawberries, and all year round you can entertain your children with pigs and chickens, a play fort, and a nature trail.

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Best Made Co

Best Made Co was founded in New York City in 2009. Initially Best Made Co offered only axes; the finest, most beautiful axes in the world. But as the name suggests, Best Made’s mission was to offer the very best of everything. And so, from it’s simple beginnings the company has grown to offer beautifully-made clothing, home wares, tools and books and in so doing to become a true icon of American design and retail. As they put it: ‘Best Made Company is dedicated to equipping customers with quality tools and dependable information that they can use and pass down for generations. We seek to empower people to get outside, use their hands and in doing so embark on a life of fulfilling projects and lasting experiences.’

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Poler Stuff

Poler Outdoor Stuff is one of our favourite outdoor brands. Based in Portland, USA, Poler makes gear for people that are travelers, sofa surfers, regular surfers, skateboarders, snowboarders, bicyclists, parents, kids, car campers and anyone else looking for something that looks good, is a good value and is all about having fun on road trips and in The Great Outdoors. It’s stuff that is made for people that have adventures all over the world while wearing jeans and a t-shirt. In short, it's stuff for you. Newly arrived on this side of the pond, we to have them at The Good Life Experience in September. 

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Established in 1996 and initially operating from a 3500 sq.ft. facility on the Deeside Industrial Park in North Wales with a range of sign making equipment and a dedicated passionate team, Signworld quickly earned its reputation for producing a wide range of quality signage to a range of retail & industrial clientele spread across the north west of England, Since those early days Signworld has  evolved into a group company with many divisions specialising in Signage, Maintenance, Exhibitions & Displays, Commercial Fleet markings, Graphic Design, Website Development and Web Management.

Signworld operate from the Signworld Group HQ, a modern 13,500 sq ft facility in Broughton located on the busy main arterial route into Chester City Centre. Their new premises together with additional investments in technology has further strengthened its position in the market place and are now widely considered by procurement professionals as the company to work with on small, medium and larger projects requiring the skills of a competent production company. Signworld have continued with their commitment to invest in the most up-to-date digital printing, machining, fabrication and finishing equipment together with a structured & rigorous training programme for our staff who are key to our future development & future prosperity.

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Deus ex Machina (god from the machine) roared into Australia’s cultural consciousness in 2006, with some neatly customised motorcycles and a quaint notion that doing something is more fun than just owning something. Deus ex Machina is a step bigger than a brand: it’s a culture. Their openness and enthusiasm strike a chord with people, wherever they are. Deus didn’t set out only to sell custom parts and hand-built motorcycles, but to celebrate a culture of creativity. 

The Deus philosophy recalls an era before the various pursuits of fun – motorcycling, surfing, skateboarding, whatever – were marketed into fundamentalist factions. All are welcomed under the Deus roof, where there’s simply respect for the honesty and enjoyment of the machine. Inclusiveness, authenticity, enthusiasm.

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Over three years ago, the Moorland Spirit Company set out to make a gin for ginidealists. From their individual perspectives - a chef, a mixologist, a drinks developer and juniper-obsessed countryman – their aim was to re-examine every stage of the ginmaking process from juniper bush to bottle. In the juniper-dotted hills at Hepple in Northumberland they developed a revolutionary method that reveals more complete, delicate flavours in the gin, than is possible with conventional methods alone. It is intricate, lengthy work - it takes five times longer to make Hepple gin than conventional methods- but is worth it. Delicious with tonic and sensational in a martini, Hepple Gin tastes as fresh as the north wind, and as invigorating as a naked dip in a hilltop pool. 

'The notion of what makes a great gin lies at the core of every decision we have made at Hepple. We knew that juniper would be at the heart but only by combining both the ripe and young green stages of the berry can we reveal the full breadth of its life and flavour. Woven into this is an array of botanicals that are as lively in the bottle as they are side by side in the northerly wind. Throughout our experimentation it was imperative that we remain faithful to the extraordinary brightness of each ingredient to make this most flavourful gin.'  

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ASH Waste Services is a leading waste and resource management company perfectly situated to service the North and North-Wales with facilities in both England and Wales. With over 25 years of operating experience, their expertise in handling waste enables them to deliver a sustainable waste management solution tailored to the needs of your business, whatever the size. Our aim at The Good Life Experience is to achieve 100% diversion from landfill with our festival waste. For this reason we’ve partnered with the Ash Group, who employ the best technology for a 5 stage recycling process.

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Pebble Magazine is a stylish hub for sustainable stories that matter. Whether it's eco-travel, ethical fashion, green design or food issues, we inspire people to take heart and take action. Join the tribe here.

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Caught by the River is an arts/nature/culture clash, posting daily at caughtbytheriver.net. It began as an idea, a vision and a daydream shared between friends one languid bankside spring afternoon. It was conceived as an online meeting place for pursuits of a distinctly non-digital variety: walking, fishing, looking, thinking. Birdsong and beer. Adventure and poetry. Life’s small pleasures, in all their many flavours. It was – and still is – about stepping out of daily routines to re-engage with nature. Finding new rhythms. Being.

Collectively each Caught by the River event, essay, release or publication sees disparate strands of creativity coming together in perfect symbiotic harmony. Together they hopefully form a collective whole that represents an outlook on a world full of endless discovery, innovation, poetry…but mainly just doing things for the sheer joy-giving hell of it.  The Caught by the River stage returns to The Good Life Experience this year: their third at the festival.

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The Idler

The Idler is a literary and philosophical magazine devoted to its ethos of 'idling'. Founded in 1993 by Tom Hodgkinson and Gavin Pretor-Pinney, the publication's intention is to return dignity to the art of loafing, to make idling into something to aspire towards rather than reject. It combines the aesthetics of 1990s slacker culture and pre-industrial revolution idealism. The title comes from a series of essays by Samuel Johnson, published in 1758–59. 2010 saw the opening of the Idler’s educational offshoot; The Idler Academy of Philosophy, Husbandry and Merriment, offering online and real-world courses in the classical liberal arts and practical skills. Here you can learn about philosophy, astronomy, calligraphy, music, business skills, English grammar, ukuleles, public speaking, singing, drawing, self-defence and other subjects. 

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Michael Allpress (yes, there’s a guy) was inspired to establish Allpress Espresso after witnessing the specialty coffee revival in Seattle during the late ‘80s. Early on, Allpress' obsession with flavour saw a switch from being New Zealand’s first coffee cart, to roasting coffee in the back of a garage and supplying it to cafés around Auckland City. They've come a long way since 1986 and today work with over 1000 independent cafes around the world.

Early on Allpress identified that the best tasting coffee is not all science nor is it all craft. It’s the combination of both. So they match skilled artisans around the world, with innovative technology. Flavour is what drives each and every Allpress decision - from the coffee machines they use, to the hours spent in the cupping room. Everything is about ensuring consistency in your cup, right down to the way they roast. Hot Air Roasting enables the unique character of every bean to shine through and dissipates the smoky burnt taste that traditional drum roasting causes. Today Allpress roasts exclusively using the Allpress Hot Air Roast Method and they've even gone one step further - innovating and building our Hot Air Roasters from the ground up, designed for flavour first.

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The Simple Things is a monthly independent magazine, all about taking time to live well. It celebrates slowing down, enjoying what you have, making the most of where you live, enjoying the company of friends and family, and feeding them well. It's about growing some of your own vegetables, visiting local markets, rummaging for vintage finds, and decorating your home with the plunder. It's being outdoors and enjoing the satisfaction that comes with a job well done. For The Simple Things, the small things they celebrate will make a difference in the long run – whether that’s making, upcycling, growing, cooking, escaping or relaxing.

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Handcrafted in the foothills of Snowdonia, Forager’s gin uses the finest hand-foraged, native, botanicals to North Wales, along with the purest Welsh mountain waters. This award winning craft gin, is distilled in two expressions: Forager’s Yellow Label Gin, and Forager’s Black Label Gin. Forager's is about returning to time tested traditional methods, fresh ingredients, and adopting processes that are free of automation, allowing us to slow things down and release incredible flavours. Beautiful things come in small batches.

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Visit Wales

Visit Wales is the Welsh Government’s tourism team and its  role  is to support the Welsh tourism industry, improve tourism in Wales and provide the appropriate strategic framework within which private enterprise can achieve sustainable growth and success, so improving the social and economic well being of Wales. Tourism is big business in Wales,  Deloitte’s 2013 study sets Tourism’s total overall contribution to the Welsh economy at £8.7 billion and  the industry supports nearly 15% of jobs in Wales. 

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A weekend of discovery + adventure, music, food, books + the great outdoors